Norma Carr-Ruffino has 25 years experience as an internationally recognized authority on women's issues and cultural diversity in the American workplace. During the past five years she has also focused on strategies for becoming more creative and innovative in the workplace.
As Professor of Management at San Francisco State University since 1973, she has done research and developed seminars that focused first on women's workplace contributions and challenges, later expanding her research to all types of diversity. Her book The Promotable Woman: Leadership Skills for a New Millennium is in its 3rd edition and has sold over a quarter million copies and is currently sold in Latin American as Mujer de Empresa. Her textbook Managing Diversity: People Skills for a Multicultural Workplace is used in university seminars throughout the U.S. and a trade book version Diversity Success Strategies was published in 1999. Her most recent books are a textbook The Creative Intelligence Model and a related trade book The Innovative Woman.
Dr. Carr-Ruffino has
earned the following degrees:
Prior to coming to San Francisco State University, she held the position of Vocational Office Education Teacher-Coordinator, Ft. Worth Public Schools, 1970-1973 and was Vice President of Randy's Inc., a food store chain she co-founded in the Dallas-Fort Worth area, 1965-1970. She began her work career as a legal secretary and earned the Certified Professional Secretary license. In recent years she has been founder and owner of an antique business, Grannie’s Goodies, and co-founder of Maison Salon in Burlingame, CA—an 8-stylist hair salon.
Recent Consulting and Presentations
“And Justice for All? Equity, Diversity Management, and Demography” Presentation by co-author J. Gilbert at European Congress of Psychology, Rome, Italy, July 1999.
"An Examination of Inter-Ethnic Stereotypes," and Symposium, "The Changing Face of Diversity." Co-authors J. Gilbert and J.M. Ivanovich. International Assn for Cross-Cultural Psychology, Warsaw Poland, July 2000. Accepted for book publication.
Other PublicationsMexico - articles based on the book Mujer de Empresa and on interviews during book tour:
Costa Rica: articles based on the book Mujer de Empresa and on interviews during book tour. Cover feature article in leading journal for women Perfil, “Mujer Empresaria: 10 Winning Strategies,” June 2001: pp 74-77
BlueSuitMom.com,“How to Network at a Business Conference,” Sharon Anne
Women in Management Review, “Mary Parker Follett,” Editor Dr. Sandra Fielden, September 2001.
Houghton Mifflin, “International Management,” 3 textbook chapters, Julia Perez, Editorial Asst., September 2001.Women in Management Review, “Class and Gender Influences on Employment Practices in Thailand: an Examination of Equity Policy and Practice.” Editor Dr. Sandra Fielden, Manchester School of Management. March 2000
Temple University Press, Michael Ames, ed. Review of diversity book
Journal of Applied Social Psychology, Andrew Baum, Ed. Review of diversity article
Fields of Knowledge, www.fieldsofknowledge.com, subject specialist on diversity
Recent Speaking EngagementsWorkshop presenter, Mujer de Empresa, (Business Woman) Winning Strategies,for 200 business women at Latin University of Costa Rica (Universidad Latina de Costa Rica)
Keynote speaker, Women in the Net Economy. International Association of Administrative Professionals, state conference, Cedar Rapids, IowaKeynote speaker, University of Colorado Systemwide Diversity Conference, Denver, , Creating an Inclusive Campus Culture
Hearst New Media & Technology. @Watercooler, online Women’s Career Resource site of Microsoft Network, guest management expert in online Coffee Chats.
Texas Business Education Association, keynote, annual statewide conference for business educators, Fort Worth
University of South Carolina, Aiken, keynote, The 7th Annual Conference on Women and Work
U.S.-China Institute, Leadership in the New Millennium, part of a comprehensive videotaped MBA program for distribution in China
Nevada Small Business Institute, keynote, annual statewide conference for business women, Elko
Moscow State University, Moscow CIS, university library lecture series, “New Roles in a New Global Economy”
Chatham College for Women, keynote, 75th anniversary event, Women in the New Millennium
Recent Talk Shows on Women’s Careers and Managing Diversity
Mexico City - Mujer de Empresa – book tour
Gabriel Benavides, EsMas.com TV and website, , August 14, 2001
Claudia Hernandez, Grupo Acir, radio and TV talk show August 15, 2001
Jaime Alemada, “Sobre Mesa” (Around the Table), Radio Formula, August 13, 2001
Flor Berenguer, “En Voz Alta” (Out Loud) radio station 1500 am, August 14, 2001
Rosa Argentina, “Descubre tu Mente” (Discover Your Mind), Radio Centro, August 14, 2001
Ajax Carranze, “Megatendencias” (Megatrends), radio, August 16, 2001
Costa Rica (San Jose) - Mujer de Empresa – book tour
Mishelle Mitchell, leading Costa Rican news anchor/talk show,
Channel 7, San Jose, Costa
The Pipeline, Noelle, Minnesota, WSJM radio, August 9, 2001.
Mike Carruthers, “Something You Should Know,” Strand Broadcasting, syndicated taped shows for about 100 stations nationally.
John Kent show, WACV, Montgomery Alabama,.
Dana Steele Show, KKTL-FM, Houston, Texas,
Area Scene, Joe Brockmeier, KIRX-AM, Kirksville, MO
Liz Miata WCTC New Jersey-New York
Brad Davis Show WDRC-AM Hartford CT
Jerry Reno Drive Time WHO-AM Des Moines IA
Ellen Gamble WDSY-FM Pittsburgh PA
J G Preston WJOIN Minneapolis Minn
Terry Benz, WGIR-AM, Manchester NH
Jerry Halasz WHIO-AM, Morn News, Dayton OH
Lou Dean, Drive Time, WRVA-AM Richmond VA
Rod Kackley, Sunday Show, WOOD-AM Grand Rapids MI
D Kurt Peterson, Bus News Network, U.S. AM (national)
Scott Geesey, WRSC-AM, State College PA
Bill Wills Show, WLW-AM, Cincinnati, OH
Terry Chamberlin, Money, KSKO-AM, San Diego CA
Bob Salter, K-Rock Magazine, WXRK-FM, New York NY
Honors, Awards, Who’s Who
Texas Wesleyan University:
San Francisco State University:
Marquis Childs (Chicago):
International Woman of the Year, 1999
Other listings in various publications of Biography International, American Biographical Institute, California Historical Society, America’s Registry of Outstanding Professionals, etc.
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