College of Business

AACSB/EBI Undergraduate Business Assessment Study


The CoB contracted with Educational Benchmarking Inc. of Springfield, Missouri to survey undergraduates in the spring of 2002 and the spring of 2003.

The main purpose of the survey is to provide diagnostic help to the business school in improving its operations.  Secondarily, the data are presented along with data from six comparison schools of business and a much larger universe of business schools across the country.

The CoB handed the questionnaires out in class to students enrolled in BUS 690 Seminar in Business Policy and Strategic Management.  In 2003 of the 250 forms handed out 173 or 69 percent were returned and used by EBI.  About 600 students take BUS 690 each spring semester. They have completed almost all their undergraduate business curriculum by the time they are enrolled in BUS 690.  Most of them will have taken one-third of the undergraduate business core courses at a college other than SFSU.

The questionnaire contained 66 items and the students responded using a one to seven scale. 
The top 15 rated items and the bottom 15 rated items are here.

EBI constructed sixteen factors from 50 of the items and left 16 items to be reported on separately.
The factors are presented for both years of EBI surveys in order of improved ratings.

The results of these surveys were summarized in a presentation to the full College of Business faculty in August of 2002 and August 2003.  More detailed results were shared with the department chairs and the members of the Assessment Committee.  The full reports are held in the Dean's office and can be read by any faculty member.