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L. William Perttula Coordinator,
BUS 360 Business Communications BUS
360 |
College
of Business
Outcomes Assessment Committee --------------------------------------------------------------- SFSU Academic Assessment Advisory Committee Shortcuts |
| Identity
Theft notes |
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| Student Ratings: notes from the literature |
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Executive
MBA --------------------------------------------------- BUS 787 Marketing Management & Multinational Operations |
| Williams College, B.A., 1968 University of California, Berkeley, M.B.A., 1973 London School of Economics, graduate study, 1973 Golden Gate University, Ph.D., 1981 I began teaching at SFSU in 1975 with an introductory marketing class, a marketing research class, and a NEXA class on world hunger. I became full time in the Business School in 1983, and over the years I have taught marketing research, introductory marketing, sales management, small business marketing, and marketing management at the undergraduate level. In our MBA program I have taught the foundation course in marketing (Bus 787),the marketing seminar (Mktg 860), Internet Marketing (Mktg 869), and E-Commerce Marketing Strategy (Mktg 872). In 1984-85 I was a partner in a firm that put on forecasting seminars for business professionals. In the two day seminar we covered many psychological concepts that a good forecaster should understand along with quantitative techniques. My consulting work has been in the field of marketing with an emphasis in marketing research: survey design, questionnaire writing, data analysis, etc. In addition, I have been helping a small manufacturer with his business-to-business Internet marketing efforts including web page design ( Marathon Products, Inc .). In early 2000 I became an advisor to www.automotivepartsnetwork.com , an auto parts retailer operating solely on the web. In the middle nineties I was involved in helping the Central Radio and TV University of China put together an introductory course in marketing for distribution on video to its dozens of sites all over China. I was their guest, along with two other business professors, in Beijing in May, 1995, explaining to Chinese instructors how the course material can be presented. |
For ten years I have taught a
short
marketing course at the
University of Paris XII in Creteil, France, 4 miles southeast of
Paris. This campus of the University of Paris is active in
creating educational links to universities in many countries.
Many French students are eager to learn about American business and
business techniques, especially the e-commerce aspects.
For several years I have been following the development of the Internet and online teaching practices. I taught an online marketing research course in April-June 1999 for U.C. Berkeley Extension. I helped develop a MSBA in Electronic Commerce for the College of Business in 1999. The MSBA and MBA Emphasis in Electronic Commerce began formally in fall 2000. In the summers of 2007 and 2008 I taught a 3 week class in Internet Marketing for the Aarhus School of Business in Aarhus, Denmark. I also taught Global Marketing in summer 2008. At SFSU I teach Internet Marketing for undergraduates
and for graduate students. (Mktg 469 and Mktg 869). Chair of the Marketing
Department 1998 to 2001 |