Experience within the company's markets

Proposal for creative and media strategy

Method of selecting account team for our account 

Procedure and expense of handling account

Account Management 

Media Placement

Research - target audience profile

Experience within related industry

Quick service response due to locale

Interviews of possible clients 

Determine negative features 

What should be mentioned in campaign and what should not 

Image you want to project?

Evaluate image perception with target audience

Do you need to establish a different image or create a stronger image? 

Monitor the system for successes

Specific geographical areas where large numbers of audience clustered 

Steady growth and size of agency

Financial stability of agency 

Diversification of clients 

Management's structure of agency 

Hiring philosophy of agency 

Agency's business philosophy 

Size of account with agency 

Involvement creative staff with company 

Creative ability to product original ideas 

Creative ability that is based on company objectives 

Recognition of creative ability

Ability of creative staff to produce on-time and to read timely to requests 

Creative staffs ability to control expenses

Creative work that is concepted and produced to meet the needs of the clients' market