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Introduction to Lettering
Technical, Expressive and Monograms
Rationale for Learning
 | Designers need to be able to produce quick "visuals" to explain their
ideas to clients. |
| For these to be convincing it is often necessary to be able to render type
quickly and accurately with felt markers. |
Rules of Technical Lettering
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Letters within a word should be
close together, though not touching. Words should be spaced evenly apart;
approximately the distance of an "O". |
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Letters should all be of the same
style |
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Letters should be uniform in height
and line weight, or thickness. |
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Letters should be uniformly
vertical or inclined. |
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Areas between letters should be
uniform throughout. |
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Areas between words should be
uniform throughout. |
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Prevent letters from becoming "top
heavy" by allowing more space in the lower half of a letter (i.E. The middle
line of an "E" or the intersection of an "X" should be above the half-way
point in a line of letters). |
Practice
There Is Great Variety in Style
Font Can Express Content
Monograms
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the structures of letters, |
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their geometry, |
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linear qualities, |
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positive and negative shapes,
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their possible extension into
three dimensions |
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and the possible ways in which
letters can be combined. |
How far can letter forms be distorted, stretched, compressed, inflated,
fragmented and still remain recognizable?
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