Prenatal Care Ad Campaign
The key problem statement for this project was that low-income, Black women (and to a lesser extent, Latina women) receive prenatal care at a lower rate than that of their White and Asian counterparts. The objective of this ad campaign was to inform lower income Black and Latina women and girls about the benefits of prenatal care so that their attitudes would become more positive and they would be more motivated to seek out care as early as possible.