Many have wondered, if perhaps not marveled, over the new San Francisco State University logo. Questions go all over the map and include: It cost HOW MUCH? Do you think it is anthropomorphic? Why is the SFSU part standing on its head? But mostly, they go, What the hell does it mean?

It took quite a bit of analysis, over some time, to finally decipher the semiotics of the matter, and as a public service, its meaning will be revealed here.