sfsuISYS/HTM 339 Information Technology in Hospitality & Tourism Fall 2010

Instructor: Brenda Mak bmak@sfsu.edu      Science 345,   Telephone: 415-405-0595
Office Hours:  Tuesday Thursday 5:15pm-7:00pm; 9:45pm - 10:00pm, and by appointment only.
Class Schedule: ISYS/ HTM339-01(schedule 26408 / 26221 ) Tuesday 7:00pm-9:45pm (BUS 217)

References:
1. Technology Strategies for the Hospitality Industry by Nyheim, McFadden, and Connolly, Prentice Hall, 2005, ISBN: 0130305049 (text website ) (amazon's website)
2. E-commerce and Information Technology in Hospitality and Tourism, by Zhou, Thomson, Delmar Learning, 2004, ISBN: 0766841405
3. Dreamweaver 8: Complete Concepts and Techniques, by Shelly, Cashman, Wells, and Freund, Thomson, Course Technology, ISBN: 1418859923.
(www.dreamweaver.com free trial download for 30 days) or Macromedia dreamweaver 8 -- illustrated introductory by Sherry Bishop (amazon's website)

4. Electronic Commerce: A Managerial Perspective 2006 by Efraim Turban, Dave King, Jae Kyu Lee, and Dennis Viehland: , 4/E, Prentice Hall, 2006, ISBN: 0-13-185461-5 (T)
5. Essentials of Management Information Systems by Laudon and Laudon, 7/E, Prentice Hall, 2007 ISBN: 0132277816

Grading:
Group Project: progress report (15%), final deliverable (15%)

30%

Individual project paper (10 page paper)
14%
Examinations: midterm (25%), final exam (30%)
55%
Attendance
1%

Project:
Students are to work on a project, in groups of 1 to 3, to develop a website for a company. The company can be a hotel, a travel agency, an airline, or a restaurant. Each student writes an individual 10 page paper based on the project. Each paper evaluates the system developed, compares it with other systems in the field, based on the system's quality and usability, and suggesting areas for improvement. Each student in the group may compare their system with a different system, in order that the evaluation paper is unique for each student.
(Note: the result of your project progress report can be improved by the result of your final deliverable. For example, if you get 80% for the progress report and  90% for the final deliverable. Then your proposal and progress report are upgraded to 90%)

Philosophy of Teaching
The objective of this course is to study the use of information technology in the hospitality and travel industry. Students will learn the information technology needs of international tourism businesses, as well as the internet and information technology as tools that influence multicultural hospitality industry and tourism in worldwide businesses. Students will learn to define the requirements of a good e-commerce system. Students will develop capacities for synthesis and analysis in class discussions and a semester project on evaluation and development of mock e-commerce in the hospitality industry to increase international exposure in a multicultural context. Students will gain understanding and knowledge in the impact and significance of the information technology in  the international multi-cultural hospitality business worldwide.

Topics covered in the course: (i) understanding the fundamental use of information technology for the competitive advantages of the hospitality and travel industry (ii) a brief overview of computing hardware, software, networks, security, and e-commerce and their use as related to the hospitality and travel industry (iii) an examination of the usability and system quality factors used in the evaluation of systems (iv)  a survey of existing system used in the industry, such as restaurant management systems, property management system, hotel global distribution systems, etc. These topics will be approached using a combination of lectures, readings, assignments, and class discussions. Students are encouraged to apply the concepts learned in class to analyze systems in the real world. Students are to conduct a project that involves either developing a system or studying an existing system in the hospitality and travel industry. Dreamweaver, is used to help students to develop the systems.

Education is a cooperative effort that involves active participation from both the instructor and the students.  Students are expected to engage actively in the learning process and to provide feedback on what they have expected to learn in the course and whether the materials covered in classes and homework assignments are helping them achieve their desired outcomes. Students should participate actively in going through the lecture materials, reading the texts and extra handouts, and doing the assignments and projects. Please do not hesitate to ask the instructor if there are questions on the lecture materials, assignments or projects, even during the course of a lecture. If you are confused, it is likely that someone else is also confused. To facilitate this process of  mutual learning and growth, we encourage students to respect the rights of others seeking to learn.  All cellular phones or pagers should be turned off, or put on vibrant mode.  If there are questions, bring them to the class. Our goal is to allow every student to devote his or her attention on learning.

Academic Honesty :
Students are expected to follow the highest principles of academic honesty. Any work a student turns in should be the work of the student, and no answers to homework assignments or examinations should be "given away". Students may, however, discuss with one another, but each should develop his or her own final version of the assignment. Students may borrow models (codes or concepts) for the assignments, but must cite the models (codes or concepts) taken from elsewhere with comments that specifies the original author, the date and version of the model, a summary of the modifications made to the model, and instructions for getting the original model. This applies to the models (codes or concepts) obtained from the web, the lectures, the text and elsewhere. Under no circumstances will cheating or plagiarism be allowed. Penalties for academic misconduct range from F for the course to expulsion from the university. For more information, refer to the University Catalog (Policies and Regulations).

Services for Students with Disabilities :
The University is committed to providing reasonable academic accommodation to students with disabilities. Individuals with physical, perceptual, or learning disabilities (as addressed in the Americans with Disabilities Act) who need reasonable accommodations are encouraged to contact the instructor. The Disabilities Resources Center (Student Services Building 110, telephone: 415-338-2472) is available to facilitate the reasonable accommodations process.


Class Schedule
Important Dates:Sept 7 : Last day to add/drop classes, Sept 21: last day for late add by exception; Oct 19: last day to request CR/NC option, Nov 16: withdrawl deadline.

Week
Material Readings/assignment
1: Aug24

Introduction, Lecture1: Using IT for competitive advantages ; Project specification, Individual paper specification,

project example1, project example2 ;
Misa Project paper for example 2

Misa Individual Paper for project example 2

2: Aug31

Lecture2a: Computing essentials ,
Lecture 2b: Networks, Lecture 2c: E-commerce, Lecture2d: Developing information systems

Notes, progress report, Example of Progress Report

3:Sep7

Dreamweaver Lab1 (developing a website, adding links and tables) (WebsiteLab1)

4: Sep14

Dreamweaver Lab2 (adding flash, sound files) ( WebsiteMultimedia)

Notes

5: Sep21

Dreamweaver Lab3: develop a form (WebsiteForm)

 

6: Sep28


7:Oct5

Exam 1 (bring scantron Form 882-E , paper, and pencil)

Lecture 1, 2a, 2b, 2c, 2d, 3a, 3b, 3c powerpoint slides

8: Oct12 System evaluation: Lecture6a: system design issues, Lecture 6b: system quality, Lecture 6c: customer quality metrics, Lecture 6d: system usability

Notes, customerqualitymetrics.pdf

9: Oct19

System evaluation:Lecture 7: system testing,
Dreamweaver Rollover images (Rollover.html) , Using frames in dreamweaver: Frames versus Tables

Dreamweaver Write text over image (example)

Other tools: Using image maps (example), using animation (example), using popup (example)

usability.pdf

10: Oct26

Work on Progress report in lab BUS 209 Room C

Nyheim 11
Cost and benefit analysis exercise
11:Nov2

Progress report presentation

Lecture 8: Strategic Hospitality Technology Investment
progress report due Nov 2, Example of Progress Report
12: Nov9

Lecture 9a: The Travel Reservation System; Lecture 9b: Restaurant Management Systems;

Zhou 7, 8
Nyheim 6

13:Nov16

Lecture 10a: The Property Management System and Interfaces
Lecture 10b: The Hotel Global Distribution System, Exam 2 review

Nyheim 7, 8

14: Nov23 Thanksgiving  
15: Nov30

Exam 2 (bring scantron Form 882-E , paper, and pencil)

Lecture6a, 6b, 6c, 7a, 7b, 8, 9a, 9b, 10a, 10b powerpoint slides

16: Dec7 Individual paper presentation

Misa Individual Paper, Misa Individual Paper Presentation

17: Dec14 Project presentation paper and project final deliverable due Dec 14

Note: The teaching plan is subject to change depending on the background, interests and feedback of students taking the course.