sfsuISYS /HM 339 (Fall 2008)

Information Technology for International Hospitality and Tourism

Instructor
Brenda Mak bmak@sfsu.edu      Office: SCI 345 ,   Telephone: 415-405-0595
Office Hours
Tuesday  Thursday 4:50pm-5:30pm, 6:10pm-6:45pm, Thursday 1:50pm-3:20pm, and by appointment

Class Schedule
:
ISYS 339-01(schedule # 14426)
/ HM 339-01(schedule # 14209) Thursday 7:00pm-9:45pm (BUS 128)
References:
1. Technology Strategies for the Hospitality Industry by Nyheim, McFadden, and Connolly, Prentice Hall, 2005, ISBN: 0130305049 (text website ) (amazon's website)

2. E-commerce and Information Technology in Hospitality and Tourism, by Zhou, Thomson, Delmar Learning, 2004, ISBN: 0766841405

3. Dreamweaver 8: Complete Concepts and Techniques, by Shelly, Cashman, Wells, and Freund, Thomson, Course Technology, ISBN: 1418859923. (www.dreamweaver.com free trial download for 30 days) or Macromedia dreamweaver 8 -- illustrated introductory by Sherry Bishop (amazon's website)

4. Electronic Commerce: A Managerial Perspective 2006 by Efraim Turban, Dave King, Jae Kyu Lee, and Dennis Viehland: , 4/E, Prentice Hall, 2006, ISBN: 0-13-185461-5 (T)

5. Essentials of Management Information Systems by Laudon and Laudon, 7/E, Prentice Hall, 2007 ISBN: 0132277816

Grading:

Group Project

30%

Individual project paper (10 page paper)
15%
examination
50%
attendance
5%

Project:
Students are to work on a project, in groups of 2 to 4, to develop a website for a company. The company can be a hotel, a travel agency, an airline, or a restaurant. Each student writes an individual 10 page paper based on the project. Each paper evaluates the system developed, compares it with another system in the field, based on the system's quality and usability, and suggesting areas for improvement. Each student in the group may compare the developed system with a different system, in order that the evaluation paper is unique for each student.

Philosophy of Teaching :
The objective of this course is to study the use of information technology in the hospitality and travel industry. Students will learn the information technology needs of international tourism businesses, as well as the internet and information technology as tools that influence multicultural hospitality industry and tourism in worldwide businesses. Students will learn to define the requirements of a good e-commerce system. Students will develop capacities for synthesis and analysis in class discussions and a semester project on evaluation and development of mock e-commerce in the hospitality industry to increase international exposure in a multicultural context. Students will gain understanding and knowledge in the impact and significance of the information technology in  the international multi-cultural hospitality business worldwide.

Topics covered in the course: (i) understanding the fundamental use of information technology for the competitive advantages of the hospitality and travel industry (ii) a brief overview of computing hardware, software, networks, security, and e-commerce and their use as related to the hospitality and travel industry (iii) an examination of the usability and system quality factors used in the evaluation of systems (iv)  a survey of existing system used in the industry, such as restaurant management systems, property management system, hotel global distribution systems, etc. These topics will be approached using a combination of lectures, readings, assignments, and class discussions. Students are encouraged to apply the concepts learned in class to analyze systems in the real world. Students are to conduct a project that involves either developing a system or studying an existing system in the hospitality and travel industry. Dreamweaver, is used to help students to develop the systems.

Education is a cooperative effort that involves active participation from both the instructor and the students.  Students are expected to engage actively in the learning process and to provide feedback on what they have expected to learn in the course and whether the materials covered in classes and homework assignments are helping them achieve their desired outcomes. As such, students should participate actively in going through the lecture materials, reading the texts and extra handouts, and doing the assignments and projects. Please do not hesitate to ask the instructor if there are questions on the lecture materials, assignments or projects, even during the course of a lecture. If you are confused, it is likely that someone else is also confused. To facilitate this process of  mutual learning and growth, we do not allow any behavior that would disrupt the classroom learning process.  Students should respect the rights of others seeking to learn.  All cellular phones or pagers should be turned off, or put on vibrant mode if they are needed for emergency purposes.  There should not be any talking during lectures and presentations.  If there are questions, bring them to the class. Our goal is to allow every student to devote his or her attention on learning.

Academic Honesty :
Students are expected to follow the highest principles of academic honesty. Any work a student turns in should be the work of the student, and no answers to homework assignments or examinations should be "given away". Students may, however, discuss with one another, but each should develop his or her own final version of the assignment. Students may borrow models (codes or concepts) for the assignments, but must cite the models (codes or concepts) taken from elsewhere with comments that specifies the original author, the date and version of the model, a summary of the modifications made to the model, and instructions for getting the original model. This applies to the models (codes or concepts) obtained from the web, the lectures, the text and elsewhere. Under no circumstances will cheating or plagiarism be allowed. Penalties for academic misconduct range from F for the course to expulsion from the university. For more information, refer to the University Catalog (Policies and Regulations).

Services for Students with Disabilities :
The University is committed to providing reasonable academic accommodation to students with disabilities. Individuals with physical, perceptual, or learning disabilities (as addressed in the Americans with Disabilities Act) who need reasonable accommodations are encouraged to contact the instructor. The Disabilities Resources Center (Student Services Building 110, telephone: 415-338-2472) is available to facilitate the reasonable accommodations process.


Class Schedule

Week
Material Readings/assignment
1: 8/26

Introduction, Lecture1: Using IT for competitive advantages, teaming of groups, project example1, project example2 Misa, Misa Project Deliverable, Misa Comparison Paper

Project specification. Individual paper specification

2: 9/2

Lecture2a: Computing essentials, hardware and software , Lecture2b: Developing information systems

Notes, Satzinger 2,3
3:9/9

Dreamweaver Lab1 (developing a website, adding links and tables) images.zip Meet in Lab

 

4: 9/16

Lecture 3a: Networks, Lecture 3b: E-commerce, Dreamweaver Lab2 (adding flash, sound, and video files) Meet in Lab 7 p.m.

Notes

5: 9/23

Lecture 4: Computer Security, Dreamweaver Lab3 (creating a form for customer purchase) Meet in Lab 7 p.m.

Turban 1 , 11

6: 9/30

Lecture 5a: Electronic payment, Lecture 5b: E-order fulfilment and e-Customer Relationship Management, Dreamweaver Rollover images

Turban 12, 13

7:10/7

Exam 1

 

8: 10/14 System evaluation: Lecture6a: system design issues, Lecture 6b: system quality, Lecture 6c: customer quality metrics

Notes, customerqualitymetrics.pdf

9: 10/21

System evaluation: Lecture 7a: system usability , Lecture 7b: system testing, Using image maps in dreamweaver, Dreamweaver animating images

 

10: 10/28

Lecture 8: Strategic Hospitality Technology Investment, Lecture 9: The Travel Reservation System, Using frames in dreamweaver

Nyheim 11, Zhou 7, 8
Cost and benefit analysis exercise

11:11/4

Lecture 10a: Restaurant Management Systems, Lecture 10b: The Property Management System and Interfaces, Lecture 10c: The Hotel Global Distribution System

Dreamweaver Calendar

Nyheim 6, 7, 8

11/11 Veteren's Day, no class  
12: 11/18

Individual paper presentation (Misa Comparison Paper, Misa Comparison Paper Presentation) , Dreamweaver Pop Up

paper due 11/18

11/25 Thanksgiving holiday  
13:12/2

Project presentation (Misa Project Deliverable, Misa Project Presentation)

Project deliverable due 12/2

14: 12/9

Project prsentation

 

15: 12/16 Exam 2  
Note: The teaching plan is subject to change depending on the background, interests and feedback of students taking the course.

Important Dates : Sept 9 (last day to add with permit, last day to request audit grading); Sept 23 (last day to drop, without "W"); Oct 21(CR/NC deadline); Nov 21 (Last day to withdraw, "W" appears on transcript, signatures of instructor is required)