College of Business, San Francisco State University, 1600 Holloway Avenue, San Francisco, CA 94132.

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Brenda L.F. Mak 

MS(IA) CMU; MS(Stat), PhD Northwestern

Department of Information Systems

Office Hours:  Tuesday Thursday 3:25pm-5:10pm; 9:45pm - 10:00pm, and by appointment only.

Spring 2011 Courses:

ISYS 363 (Information Systems for Management)

ISYS 463 ( Information Systems Analysis and Design)

Other courses: ISYS / HTM 339 (Information Technology for International Hospitality and Tourism), ISYS 899-04 (Special Study: Information Systems Analysis and Design) , ISYS 863 (Information Systems Analysis & Design) , ISYS 367 (Business Computing Programming with Java) , ISYS 363 (Information Systems for Management), ISYS464 (Managing Enterprise Data)

CHEVRON Corporate Scholarship Awards , CIO Scholarship Awards

Dr. Mak is Associate Professor in the Department of Information Systems at the College of Business at San Francisco State University.  In 2003 Dr. Mak received the research professor of the year award in the College of Business at San Francisco State University. Dr. Mak received the MS in Industrial Administration from Carnegie Mellon University, MS in Statistics and Ph.D. in Business from Northwestern University.  Her research interests include data mining, neural networks, genetic algorithms, computer art education, employee retention, hospitality customer and employee management, and mobile communication.  Dr. Mak is associate editor of International Journal of Information Processing and Management (http://www.humanpub.org/ijipm/edit_board.html). She has published extensively in prestigious journals such as European Journal of Operational Research, Information & Management, Information Processing & Management, Computers & Graphics, IEEE Transactions on Systems, Man, and Cybernetics, Journal of Hospitality & Tourism Research and others.

Recent Selected Publications :

• Brenda Mak, Janet Sim, Hy Sockel, Billie Lou Sands, "Towards a Model of the Acceptance of Information Technology Learning: The Role of Extrinsic and Intrinsic Motivation", International Journal of Information Processing and Management, forthcoming.
• Prakash K. Chathoth, Brenda Mak, Vinnie Jauhari, Kamal Manaktola, "Exploring the Perceived Service Climate Construct and Its Impact on Employee Satisfaction", International Journal of Business and Systems Research, forthcoming.
• Brenda Mak, Janet Sim, Hy Sockel, "Effects of Self-esteem and Self-efficacy on Students’ Attitude to Learning Technology: Implications for Hospitality Management Curriculum", 9th APacCHRIE Conference, Hospitality and Tourism Education: From a Vision to an Icon, Hong Kong, June 2-4, 2011.
• Prakash K. Chathoth, Brenda Mak, Janet Sim, Vinnie Jauhari, Kamal Manaktola, "Assessing Dimensions of Organizational Trust Across Cultures: A Comparative Analysis of U.S. and Indian Full Service Hotel Firms ", International Journal of Hospitality Management, Volume 30, No. 2, June 2011 pp. 233-242.
• Brenda Mak, Hy Sockel, Judie Bucholz, Miriam Webb, "Technostress and Organization Loyalty of IS&T Workers - A Path Model", International Journal of Information Processing and Management, Volume 1, No. 2, October 2010, pp. 4-17.
• Brenda Mak, Robert C. Nickerson, Henri Isaac, "A Model of Attitudes toward the Acceptance of Mobile Phone Use in Public Places", International Journal of Innovation and Technology Management, Volume 6, No. 3, September 2009, pp.305-326.
• Robert Nickerson, Henry Isaac, Brenda Mak, " A Multinational Study of Attitudes about Mobile Phone Use in Social Settings", International Journal of Mobile Communications, Volume 6, No. 5, 2008, pp. 541-563.
• Prakash K. Chathoth, Brenda Mak, Vinnie Jauhari, Kamal Manaktola, " Employees’ Perceptions of Organizational Trust and Service Climate: A Structural Model Combining their Effects on Employee Satisfaction", Journal of Hospitality and Tourism Research (JHTR), Volume 31, No. 3, 2007, pp. 338-357, This paper has been selected as the article of the year for 2007 by the Editorial Board of the Journal of Hospitality and Tourism Research, and the award was presented in the I-CHRIE conference in Atlanta, Georgia, August, 2008.
  
• David Jones, Brenda Mak, Janet Sim, "A New Look at the Antecedents and Consequences of Relationship Quality at the Hotel Service Environment", Services Marketing Quarterly, Volume 28, No. 3, 2007, pp.15-31.
• Henry Isaac, Robert Nickerson, Brenda Mak, "Mobile Phone Use in Social Setting: A Multinational Study," Proceedings of 2006 Americas Conference on Information Systems (AMCIS), Acapulco, México, August 4-6, 2006.
• Prakash K. Chathoth, Brenda Mak, Vinnie Jauhari, Kamal Manaktola, "Employees’ Perceptions of Organizational Trust and Service Climate: A Structural Model Combining their Effects on Employee Satisfaction," Proceedings of 2006 International Council on Hotel, Restaurant and Institutional Education (I-CHRIE) Conference and Expo, Washington, D.C., USA, July 26-29, 2006.
• Janet Sim, Brenda Mak, and David Jones,"A Model of Customer Satisfaction and Retention for Hotels", Journal of Quality Assurance in Hospitality & Tourism, Volume 7, No. 3, 2006, pp.1-23.
• Brenda Mak, Robert Blanning, Susanna Ho, "Genetic Algorithms in Logic Tree Decision Modeling", European Journal of Operational Research, Volume 170, No. 2, 16 April 2006, pp. 597-612.
• Brenda Mak, Janet Sim, and David Jones, "Model of Service Quality: Customer Loyalty for Hotels", FIU Hospitality Review, Volume 23, No.1, Spring 2005, pp.96-104.
• Hy Sockel and Brenda Mak, "The Relationship of Perceived Organizational Innovativeness (PORGI) on IS&T Employee Continuance: A LISREL model", International Journal of Innovation and Technology Management, Volume1 No 4. December 2005, pp.393-414.
  
• Hy Sockel, Brenda Mak and Judie Bucholz, "The affects of diffusion of technology innovation on burnout", Journal of Management Systems, Volume 16 Iss. 1, 2004, pp.25-37.
  
• Brenda Mak and Robert Blanning, "A logic-based approach to rule induction in expert systems," Expert Systems, Volume 20, No. 3, July 2003, pp. 141-149.
• Matt Bovee, Raj Srivastava and Brenda Mak, "A Conceptual Framework and Belief-Function Approach to Assessing Overall Information Quality," International Journal of Intelligent Systems, Volume 18, No. 1, January 2003, pp. 51-74.
• Al DeGennaro and Brenda Mak, "A Diffusion Model for Computer Art in Education", Journal of Educational Technology Systems, Volume 31, No. 1, 2002-2003, pp.5-18.
• Brenda Mak and Toshinori Munakata, “Rule Extraction from Expert Heuristics: A Comparative Study of Rough Sets with Neural Networks and ID3”, European Journal of Operational Research, 2002, Volume 136, No. 1, January 1, 2002, pp. 212-229.
• Brenda Mak and Hy Sockel, "A Confirmatory Factor Analysis of IS Employee Motivation and Retention", Information & Management, Volume 38, Issue 5, April 2001, pp. 265-276.
• Brenda Mak, “Learning Art with Computers — A LISREL Model”, Journal of Computer Assisted Learning, Volume 17, No. 1, 2001, pp.94-103.
• Matt Bovee, Raj Srivastava and Brenda Mak, "A Conceptual Framework and Belief-Function Approach to Assessing Overall Information Quality," paper presented at the Information Quality Conference at MIT, Nov 2-4, 2001 and at INFORMS nOV 4-7, 2001.
• Brenda Mak, Robert W. Blanning, Susanna Ho, “Demographically-based Agents That Assist Users in Document Selection on the WWW ”, in S.A. Carlsson, P. Brezillon, P. Humphreyes, B.G. Lundberg, A.M. McCosh & V. Rajkovic (Eds.) (2000): Decision Support through Knowledge Management. University of Stockholm and Royal Institute of Technology, Stockholm, Sweden, pp. 223-249. (ISBN 3-901882-11-1)
• Brenda Mak, “Behavioral Aspects of Consultative Systems”, Encyclopedia of Library and Information Science, Volume 65, 1999, pp. 1-11.
• Brenda Mak and Al DeGennaro, “Computer Graphics For Art Creation: Cultural Biases Against Its Acceptance In Education,” Computers & Graphics , Volume 23, No. 3, 1999, pp. 419-427.
• Brenda Mak and Robert Blanning, "An Empirical Measure of Element Contribution in Neural Networks", IEEE Transactions on Systems, Man and Cybernetics , Volume 28, No. 4, Nov 1998, pp.561-564
• Brenda Mak and Tung Bui, “Neural Networks for Knowledge Synthesis: A Case of New Product Entry”, Heuristics: The Journal of Intelligent Technologies , Volume 10, Number 2, Winter 1997/Spring 1998, pp.59-66.
• Brenda Mak and Kalle Lyytinen, "A Model to Assess the Behavioral Impacts of Consultative Knowledge Based Systems", Information Processing and Management , Volume 33, No. 4, July 1997, pp. 539-550.
• Brenda Mak,  Bernd Schmitt and Kalle Lyytinen, "User Participation in Knowledge-Update of Expert Systems", Information & Management , Volume 32, No. 2, Feb 15, 1997, pp. 55-63.
• Brenda Mak and Tung Bui, "Modeling Experts' Consensual Judgments for New Product Entry Timing", IEEE Transactions on Systems, Man and Cybernetics , Volume 26, No. 5, September 1996, pp.659-667
• Brenda Mak, Tung Bui, and Robert Blanning, “Aggregating and Updating Experts' Knowledge: An Experimental Evaluation of Five Classification Techniques”, Expert Systems with Applications, Volume 10, No. 2, 1996, p.233-241.