San Francisco State University Select Realty Pickets

SFSU Department of History 1600

Holloway Ave., SF, CA 94132


FAX: 415.338.7539

In August of 1963, civil rights demonstrators picketed the Select Rental Agency in San Francisco’s Mission district over the firm’s discriminatory rental practices. Led by the Congress of Racial Equality (CORE), the W.E.B. Dubois Club, the NAACP, and other activist organizations, the pickets demanded an end to prejudicial treatment of black renters at the hands of the firm’s owner, Samuel Peitchel. After several months of protests and a legal suit brought against the picketers by Peitchel, an agreement was reached during negotiations between the company and the demonstrators, ending both discriminatory practices and public picketing. The success of the Select Rental Agency demonstrations in combating racial discrimination ushered in a year of direct action and civil rights agitation in San Francisco.

Rental Agent Calls it Quits over Bias (Aug 17) pdf

11 Arrested: S.F. Rental Bias Sit-Down (Sept15) (part 2) pdf

How did Civil Rights activists organize the campaign against Select Realty?

Bill Bradley of CORE

Bill Bradley

Photo courtesy of San Franciso History Center, San Francisco Public Library