Professional Activities

Faculty Director, Graduate Business Programs, San Francisco State University, 2015-present.

Acting Chair, Marketing Department, San Francisco State University 2013-2014.

Professor, Marketing Department, San Francisco State University, 2003 - present.

Chair, Marketing Department, San Francisco State University, 2003 - 2006.

Associate Professor, San Francisco State University, 1996-2003.

Assistant Professor, University of Maryland at College Park, 1990-1996. 

Visiting Professor, IAE School of Business, University of Nice Sophia Antipolis, MBA MIB Program, France, 2009-2010. 

Visiting Professor, Wyzsza Szkola Bankowa w Poznaniu, Executive MBA, Poland, 2010. 

Visiting Professor, Seoul School of Integrated Sciences and Technologies (aSSIST), 2002 - 2015. 

Visiting Professor, Aalto University Executive Education, Finland, 2005 - 2011. 

Visiting Professor, Aalto University Mikkeli Campus, Finland, 2007 - present. 

Visiting Professor, Indian School of Business, Hyderabad, 2006 and 2009. 

Visiting Professor, Auckland University of Technology, 2009. 

Visiting Professor (Docent), Lappeenranta University of Technology, Finland, since 2011. 

Education: Ph.D., University of California, Berkeley, 1990. 

Member: American Marketing Association. 

Corporate experience with two computer companies in Bombay, India. 

Teaching Interests

Strategic Marketing, Marketing of High-Technology Products and Innovations, Business-to-Business Marketing

Publications

The Role of international Experience in Business Models: Evidence from Software SMEs, International Journal of Technology Marketing, 10 (2), 2015, 137-159 (with Liisa-Maija Sainio, Sami Saarenketo, Petri Ahokangas and Mikko Laaksolahti).

Information Sources and Adoption of Vaccine during Pandemics, International Journal of Pharmaceutical and Health Marketing, 8 (4), 2014, 357-370 (with Hui-Ming (Deanna) Wang).

Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions, Journal of Product Innovation Management, 31 (3), 2012, 552-566 (with Stanley Slater and Jakki Mohr).

Serving base-of-the-pyramid markets: matching real needs with a customized approach, Journal of Business Strategy, 33 (6), 2012, 4-14 (with Jakki Mohr and Stanley Slater).

Manufacturers' Reliance on Channel Intermediaries: Value drivers in the presence of a direct web channel, Industrial Marketing Management, 41, 2012, 40-53 (with Chiayin Chung and Sharmila Chatterjee).

Round Two: Repositioning the Tata Nano, Emerald Emerging Markets Case Studies Collection, 2011 (with A. Ramesh).

Mapping the outsourcing landscape, Journal of Business Strategy, 32 (1), 2011, 42-50 (with Jakki Mohr and Stanley Slater).

How Can Non-Chaebol Companies Thrive in the Chaebol Economy, Journal of Global Academy of Marketing Science, 19-3, 2009, 28-36 (with Nam Kuk Kim and Dong-Jae Kim).

Know Your Customers, Marketing Management, January-February 2009, 37-44 (with Stan Slater and Jakki Mohr).

Show Me the Money: Business Models of Linux Players, International Journal of Technology Marketing, 4 (1), 2009, 63-88 (with Roger Migdow and Sameer Verma).

Testing Interaction Effects of the Dimensions of Market Orientation on Marketing Program Creativity, Journal of Business Research, 61 (8), 2008, 859-867 (with Subin Im and Mahmood Hussain).

Slow Progress of FasTrak : Usage Analysis of an Electronic Toll Collection System, Transportation Journal, 46 (1), Winter 2007, 51 - 61 (with Hector Bedolla and Ramesh Bollapragada).

Strategic Opportunities at the Intersection of Globalization, Technology and Lifestyles, Handbook of Business Strategy, Emerald Group Publishing, 2006 (with Jakki Mohr and Stan Slater).

Marketing High-Technology Products and Innovations, Third Edition, Pearson Prentice Hall: Upper Saddle River, New Jersey, 2005 (with Jakki Mohr and Stan Slater).

Are we ready?The state of wireless e-business in the USA, Information Systems and e-Business Management, 2 (4), October 2004, 293-307 (with Kira Lopperi).

Horizontal Strategic Alliance Performance in Technologically Uncertain Environments: Are Trust and Commitment Enough? Journal of Business Research, 57, 2004, 951-956 (with Monica Perry and Robert E. Krapfel).

Improving Export Performance: The Case of the U.S. Wine Industry, Journal of Global Marketing, 17 (1), 2003, 45-65 (with Murray Silverman and Richard M. Castaldi)..

Managing The Paradox of Inter-firm Learning: The Role of Governance Mechanisms, Journal of Business and Industrial Marketing, 17 (4 ), 282-301, 2002 (with Jakki Mohr).

Increasing the Effectiveness of Export Assistance Programs: The Case of the California Environmental Technology Industry, Journal of Global Marketing, 15 (3/4), 2002, 173-192 (with Richard M. Castaldi and Murray Silverman).

Export Assistance Needs of U.S. Wineries, International Journal of Wine Marketing, 14 (1), 2002, 14-19 (with Richard M. Castaldi and Murray Silverman).

Measuring Users' Web Activity to Evaluate and Enhance Advertising Effectiveness, Journal of Advertising, Fall 2002, 31 (3), 97-106 (with Subodh Bhat and Michael Bevans).

Some Approaches to Complementary Product Strategy, Journal of Product Innovation Management, 15 (4), July 1998, 352-367. 

Impact of Strategic Alliances on Firm Valuation, Academy of Management Journal, 41 (1), February 1998, 27-41(with Somnath Das and P. K. Sen). 

The Strategic Salesforce, Marketing Management, 6 (2), Summer 1997 (with Bob Krapfel and Mike Pusateri). 

Switching Costs in Key Account Relationships, forthcoming, Journal of Personal Selling and Sales Management, 4, Fall 1997, 9-16 (with Bob Krapfel and Mike Pusateri). 

Some Antecedents of Global Strategic Alliance Formation, Journal of International Marketing, 5 (1), 1997, 31-50 (with Monica Perry). 

To Ally or Not to Ally? Either way, leverage you firm's market position with complementary product strategy, Marketing Management, 4 (2), 1995, 25-33 (with L. P. Bucklin). 

Some Antecedents of Exclusivity in Bilateral Interorganizational Relationships, Marketing Letters, 6 (1), 1995, 33-44. 

Organizing Successful Co-marketing Alliances, Journal of Marketing, April 1993, 32-46, (with L. P. Bucklin). 

The Co-Diffusion of Complementary Innovations: Supermarket Scanners and UPC Symbols , Journal of Product Innovation Management, 10 (2), 148-160,1993 (with L. P. Bucklin). 

Honors and Awards

Panelist, VC/Startup Office hours, Social Media Week, San Francisco, February 16, 2012.

Cited in CNN Tech blog article, 2011.

Fulbright Specialists Grant in Business Administration, 2009.

Interview on local TV NBC11, 5/12/06.

Overall Professor of the Year Award, College of Business, San Francisco State University, 2004-2005.

Outstanding Paper Award for 2002 for the article, Managing The Paradox of Inter-firm Learning: The Role of Governance Mechanisms, Journal of Business and Industrial Marketing, 17 (4 ), 282-301, 2002 (with Jakki Mohr).

Voted Outstanding Professor by the MBA Association, College of Business and Management, University of Maryland, Spring 1995. 

Alpha Kappa Psi Foundation Award from the Journal of Marketing editorial board for significant contribution to the advancement of marketing practice made by the article, "Organizing Successful Co-Marketing Alliances," 1994. 

Allen Krowe Outstanding Teaching Award, College of Business and Management, University of Maryland, 1992. 

Doctoral Dissertation Competition Award, American Marketing Association, 1990. 

Outstanding Graduate Student Instructor, University of California at Berkeley, 1988-89.

Updated 04/25/16