Avi Ben-Zeev, Ph.D.
Cognition and Social Equity (CaSE) Lab, Director
Mind, Brain & Behavior Program
College of Science and Engineering
San Francisco State University
http://psychology.sfsu.edu/mind-brain-behavior/index.htmshapeimage_1_link_0
 

Photograph: Randy Mora/YCN (The Guardian, 2013)

          Research in the Cognition and Social Equity Lab has three main foci:

(a) Understanding how basic categorization processes affect stereotyping. For example, we ask whether women are perceived as a social minority and are thereby individuated less than men.

(b) Examining how memory for allegedly diagnostic racial and gender features distorts in the direction of stereotype maintenance. We have recently uncovered a skin tone memory bias, such that an “educated” Black man becomes lighter in the mind’s eye. For more information, please click here.

(c) Exploring how social contextual cues affect stigmatized people’s intellectual performance and well being (e.g., stereotype threat). Our ESTEM project centers on the underrepresentation of women in quantitative domains.

Home_files/Social%20categorization%20hyperlink.pdfHome_files/Social%20categorization%20hyperlink.pdfHome_files/how%20memory%20for%20allegedly%20diagnostic%20racial%20and%20gender%20features%20distorts%20in%20the%20direction%20of%20stereotype%20maintenance.pdfHome_files/how%20memory%20for%20allegedly%20diagnostic%20racial%20and%20gender%20features%20distorts%20in%20the%20direction%20of%20stereotype%20maintenance.pdfhttp://connection.sagepub.com/blog/2014/01/14/new-research-tells-how-an-educated-black-mans-skin-tone-becomes-lighter-in-memory/Home_files/how%20social%20contextual%20cues%20affect%20stigmatized%20people%E2%80%99s%20intellectual%20performance%20and%20well%20being.pdfHome_files/how%20social%20contextual%20cues%20affect%20stigmatized%20people%E2%80%99s%20intellectual%20performance%20and%20well%20being.pdfESTEM.htmlshapeimage_2_link_0shapeimage_2_link_1shapeimage_2_link_2shapeimage_2_link_3shapeimage_2_link_4shapeimage_2_link_5shapeimage_2_link_6shapeimage_2_link_7