UNIT 7

BEHAVIORISM

RONALD W. MAYER
San Francisco State University

TABLE OF CONTENTS



Preface: Part Three

MODULE 1 ORIGINS OF BEHAVIORISM 1
Principles of behaviorism
American functional psychology
American culture and American psychology
Functionalism vs. structuralism
Edward Lee Thorndike
Logical positivism

MODULE 2 REFLEXOLOGY AND JOHN B. WATSON 13

Reflexology
French reflexology
Russian reflexology
Watson and behaviorism
When did behaviorism begin?
John B. Watson
Why behaviorism was attractive to Americans

MODULE 3 NEO-BEHAVIORISTS 26
Edwin Guthrie
Clark L. Hull
B. F. Skinner
Edward Tolman
Behavior modification


TRUE-FALSEQuestions

ANSWER KEY38

NOTES 39

REFERENCES 42

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Note: Not to be reproduced without permission of author.

April 20, 2003